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Alethea Morrison Design

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Embroidery

Denim Jumpsuit, Back
Denim Jumpsuit, Back

My dream is to embroider this jumpsuit as full as a “freak show” tattooed lady.

Denim Jumpsuit, Left Chest
Denim Jumpsuit, Left Chest
Denim Jumpsuit, Right Leg
Denim Jumpsuit, Right Leg
All-Seeing Eye
All-Seeing Eye

I found this velvet apron at the clearance sale of a shuttered Masonic Lodge. It begged for an eye! And became a pillow.

Birthday of the World
Birthday of the World
Catrina Calavera
Catrina Calavera

Head and hat based on a famous engraving by José Guadalupe Posada. Embroidery includes three-dimensional embellishments: a bird feather, silk ruffle, and metallic beads. There is a secret image under the ruffle . . .

<( O )>

Memento triptych
Memento triptych
Sacred Cycle
Sacred Cycle

I changed the image inside the frame at different points of the Pandemic. This iteration is from October 2022.

Our Lady of Sorrows Calavera
Our Lady of Sorrows Calavera

I used real porcupine quills in place of daggers. (#NotWorthIt)

Beauty in the Flaw
Beauty in the Flaw

Two sides of the same mirror. With a nod to kintsugi for inspiration.

Witness
Witness
Sailor Jerry Classic Flash
Sailor Jerry Classic Flash
Panther Classic Flash
Panther Classic Flash
Blood, Toil & Tears
Blood, Toil & Tears
The Calico Dress Project
The Calico Dress Project

https://reddressembroidery.com

I participated in artist Kirstie Macleod’s invitation for women around the world to tell their personal stories through embroidery. Every institution that exhibited The Red Dress had a calico dress for the local community to stitch on. Eventually all the calico dresses will come together for an exhibit, an IRL worldwide web of women connected by the threads of their stitches.

In Memoriam of Lorraine
In Memoriam of Lorraine

This tiny pouch with three interlocking crescent moons is the first thing I ever embroidered. A close friend of mine received a diagnosis of terminal cervical cancer at the end of 2020, so I put my love and grief into a handmade gift. I wrote down on paper the three sentences I thought she would want to hear from me at the end of her life in case my words failed me or I couldn’t be there. I sewed the message inside.

Due to the Pandemic, we were never able to see each other in person again. In the end, all we could do was breathe together over the phone. Her son took this photo of the bag when he found it three days before she died. He cut it open and read the note for her.

One year after this first project, I took up needle and thread again and have not stopped a day since.

The Kindness Dispensary

As a healing exercise for myself and my community, I launched The Kindness Dispensary—a listening booth and in-person safe space offering human connection and compassion.

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Other Personal Work

Knockout Uke-out poster
Knockout Uke-out poster

I designed a series of posters for ukulele shows produced by my friend Michele Kappel (aka Tippy Canoe). I am flattered that people all over the world continue to steal my graphic of Michele wearing boxing gloves. From a heavy metal band in Pennsylvania to talent show organizers at an Indiana Christian school, from protest posters in Turkey to rock-and-roll promotion in Italy, I’ve seen the graphic appear in places as far away as Russia and Japan.

Slippery Hill Cider label
Slippery Hill Cider label

My husband homebrews beer, hard cider, and mead, and I design his packaging. The name, the acorn motif, and the typography of this cider label pulls together elements of our neighborhood’s history: in the late nineteenth and early twentieth centuries, our street was known as Slippery Hill Road in the White Oaks neighborhood, which was home to a lot of bootleggers. As a sidebar, I've included a few process sketches.

Buck-40 Beer Label
Buck-40 Beer Label

This beer is a 140 shilling wee heavy Scotch ale. (Scotch ales are brewed on a shilling scale, with 10 shillings per ABV. Wee heavies are what they call Scotch ales with a high alcohol content.) The brewer named it Buck-40 as an Americanization of the 140 measurement on the shilling scale. Buck-40 is also a slang phrase used to describe a greatly exaggerated or unbelievable claim. The definition of buck-40 and the words wee heavy brought to my mind a heavy bear on a wee bicycle at a carnival. 

Images tee
Images tee

A non-profit cinema asked me to create a t-shirt graphic. Their logo is a film reel, which I drew as the iris of an eye, and I lettered their name in a style that references the opening title of the Charlie Chaplin film Modern Times. As a sidebar, I’ve included some process sketches here.

Letterpress art
Letterpress art

Using metal and wood type, I designed and letterpressed this A.A. Milne quote.

Hand Lettering

Everyday Gratitude
Everyday Gratitude

hand lettered over 200 quotations; digital

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How to Speak Chicken
How to Speak Chicken

hand lettering for cover; ink and brush

Knit the Sky
Knit the Sky

hand lettering throughout interior pages; watercolor pencils

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100 Skills for the End of the World as We Know It
100 Skills for the End of the World as We Know It

hand lettering throughout interior pages; ink and metal-tipped quill pen, based on Surveyor

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Fermented Vegetables
Fermented Vegetables

hand lettering for cover and part openers; ink and brush

The Big Book of Kombucha
The Big Book of Kombucha

hand lettering for cover and throughout entire book; ink and brush as well as digital

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Yoshitomo Nara Wall Calendar
Yoshitomo Nara Wall Calendar

hand lettering for month names in Nara’s style; colored pencil

Andy Warhol Idea Book
Andy Warhol Idea Book

hand lettering of Warhol quotes in Warhol’s style interspersed throughout an illustrated journal; ink

Mend It Better
Mend It Better

hand lettering for cover and several interior pages; fabric and thread

Slippery Hill Cider
Slippery Hill Cider

hand lettering for packaging; digital, based on pencil sketch

Images Cinema Tee
Images Cinema Tee

hand lettering for t-shirt graphic; pen and ink

Authorship

As a unique and personal way of teaching people the fundamentals of keeping chickens, Chick Days follows how my family raised three birds, from day one to six months old.

Jenna Woginrich wrote the main text. I wrote diary entries and other copy specific to our own flock and contributed to the editorial shaping of the project. I designed and art directed.

Photography by Mars Vilaubi (my husband), who has captured something wonderful and uncommon in this book.

//

Homegrown Honey Bees is a series follow-up to the above bestseller and covers one complete year of beekeeping using my own hives as a model. I have full writing credit for this one in addition to design and art direction, with Mars on photography again.

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The Soul of Gift Wrapping

With a combination of personal essays, inventive wrapping designs, and step-by-step techniques, Megumi Inouye transforms the act of wrapping gifts into a gratitude practice.

I edited, designed, and art directed. Megumi and I merged souls and minds to bring her heart-full talent into book form. Photography by Katie Newburn, Erin Ng, and Mars Vilaubi.

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Mystical Stitches

This beloved and best-selling embroidery book by Christi Johnson offers a treasury of 200 magical symbols you can stitch into talismans for transformation.

I designed, art directed, and contributed to the editorial visioning. Christi and I worked closely back and forth so that she could embroider many page spreads as complete compositions with type overlays.

Photography by Brad Ogbonna.

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The Art of Embroidery Design

Beloved craft author Christi Johnson shares techniques for finding inspiration and learning the skills you need to develop original embroidery designs in your own style.

I edited, designed, and art directed. Photography by Hesh Hipp and Mars Vilaubi.

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Poetry Books

I designed and art directed these poetry anthologies.

During the first winter of the pandemic, I recorded myself reading a poem from How to Love the World every day for 60 days. I sent each recording to friends and family via text message.

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Monarch Butterflies

This book presents young readers with rich, detailed information about the monarchs’ life cycle, anatomy, and the wonders of their signature migration, as well as how to raise monarchs at home and the cultural significance of monarchs in Day of the Dead celebrations.

I provided developmental editing, design, and art direction. Illustration by Olga Baumert.

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The Wildcrafted Cocktail

Recipes for more than 50 garnishes, syrups, infusions, juices, and bitters made from common flowers, berries, roots, and leaves that you can forage along roadsides or in your backyard. You then mix your handcrafted components into 45 unique cocktails.

This was my pet project for a year. From spring through fall, I hunted for fiddleheads, milkweed blossoms, wild ginger and more to photograph for the book's features on picking. I also picked up barks, lichens, and mosses to use as props. Look for the One Ring in the photo of the Hobbit Hollow cocktail. In a moment of inspiration, the photographer hid his wedding band in the shot.

I designed and art directed. Principal photography by Joe Keller, with nature photography by Mars Vilaubi. Styling by Catrine Kelty.

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Kombucha

At 400 pages, this book has more than you will ever need to know about the healthy fermented tea beverage, kombucha. There are in-depth brewing techniques, 286 flavor combinations, recipes for smoothies, cocktails, and cooking with kombucha, as well as details about its health benefits and history. 

I designed, art directed, and lettered. Photography by Matt Armendariz, Watercolor chapter openers by Yao Cheng. Spot illustrations by Georgina Luck.

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American Axe

The axe is a tool that has shaped human history like few others. This book pays tribute to an iconic instrument of settlement and industry, with rich history, stunning photography, and profiles of the most collectible vintage axes such as The Woodslasher, Keen Cutter, and True Temper Perfect.

I designed and art directed. Principal photography by Mars Vilaubi and Hesh Hipp.

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How to Be a Person

For the kid who leaves a wet towel wadded up on the floor or forgets to put a new roll on the toilet-paper thingy, witty parenting writer and etiquette columnist Catherine Newman provides the ultimate guidebook of essential life skills for kids.

I designed and art directed. Illustrations by Debbie Fong.

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Fermented Vegetables

This in-depth guide has instructions for making kimchi, sauerkraut, pickles, and pastes and then offers more than 120 recipes, using those basic methods, for fermenting 64 different vegetables and herbs. If that weren't already enough, there are through-the-menu chapters for using your ferments in finished dishes.

I designed, art directed, and lettered. Photography by Erin Kunkel.

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Mexican Calendar Girls

The 1930s to the 1960s was the heyday of Mexican calendar art. Talented painters produced work on a range of subjects, from celebrations of Mexican culture and heritage to cowgirls and pin-ups. I designed and art directed a product line that includes a book, postcard set, and journal.

A distinctive design element of the vintage calendars is the line art that borders the paintings. I studied the borders and line illustrations and used them as supporting players. In the book, I used oilcloth patterns for the chapter openers in reference to the taquerias that continue to offer promotional calendars today.

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postcard set
postcard set
journal cover
journal cover
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journal pages

Spruce

In this 400-page doorstop, over 900 step-by-step photos and awesomely stylish author Amanda Brown guide you through the techniques you need to upholster any piece of furniture.

A design book on Danish chairs that I own features photos of the chairs from all angles. I picked up on that concept, and we photographed each piece of furniture in the round at every key stage, so the reader could more fully understand the project progression.

I designed and art directed. Photography by Ryann Ford.

Cooking with Fire

Truth #1: Cooking most any food over a live fire makes it taste better.

Truth #2: Poking at a fire with a cocktail in hand, while dinner cooks and the sun sets = peace and contentment.

Thanks to the author, Paula Marcoux, for teaching me these lessons.

I designed and art directed the book as well as did the prop styling, though to give credit where credit is due, I rustled up all my favorite props for the shoot from the author's home.

Photography by Joe Keller.

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Mineral Makeup

Beauty recipes for eye shadow, foundation, concealer, blush, highlighter, and more detail how to customize formulations for your skin type and color and free your makeup cabinet of fragrances, parabens, and toxins. We hired models of Caucasian, East Asian, South Asian, African, and Latin American ethnicities to illustrate how the recipes could meet the needs of diverse skin colors. We photographed the models with bare shoulders and backgrounds that imitated their skin tones to create a canvas for the featured makeup.

I designed and art directed. Model photography by Melinda diMauro.

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Natural Hair Coloring

This book is a revelation: how to use natural plant pigments to achieve beautifully colored hair — from blonde to black — and free yourself from harmful chemicals.

We photographed regular people ages twenty to seventy to model the different effects. I wardrobed them in white shirts against white backdrops to let the hair shine forward as the only source of color and detail.

I designed and art directed. Photography by Melinda DiMauro and illustration by Marta Spendowska.

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The Good Life Lab

Part memoir, part call to action, and part practical guide to do-it-yourself projects, The Good Life Lab is mostly narrative text. However, I excerpted concepts and content and commissioned nineteen different artists (yes, 19!) to illustrate them, reinforcing the author’s theme of expansive social and creative interconnectedness. 

The exquisite corpse concept of the cover celebrates the idea that our minds hold surprises that we alone cannot imagine.

The book has an unusual exposed binding, revealing its manufacturing, supporting the author’s theme of getting past surfaces toward a deeper understanding of and thus appreciation for everything you touch.

I designed and art directed. Art from numerous sources.

 Illustration by Katie Scott

Illustration by Katie Scott

 Illustration by Josh Cochran

Illustration by Josh Cochran

 Illustration by Bert van Wijk

Illustration by Bert van Wijk

 Illustration by Grady McFerrin

Illustration by Grady McFerrin

 Infographic by me

Infographic by me

 Illustration by Meg Hunt

Illustration by Meg Hunt

 Illustration by Allegra Lockstadt

Illustration by Allegra Lockstadt

Home Sausage Making

Good times with sausage.

Thanks to Joe Keller for photography, Christina Lane for prop styling, Mary Reilly for food styling (the woman brought a mountain of coolers filled with sausages she made), and my patient and ebullient neighbor Debbie Gallagher for the location and food assistance. She probably hopes never to peel another quail egg again.

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Mend It Better

I crafted typography for this book with fabric, scissors, needle, and thread. I also reached deep into my collection of vintage notions and garments to build art for the pages. I always knew I'd put all those buttons to use one day!

I art directed, designed, and did prop styling.

Photography by Greg Nesbit.

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Everyday Gratitude

I am so grateful for this book. The wisdom on every page is an invitation to appreciate life fully. I designed, art directed, and hand lettered over 200 quotes, which sounds daunting, but was actually a privilege and a pleasure. Every day at work was an inspiration. Cover illustration and many of the watercolor backgrounds by Katie Eberts.

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Other Book Design

A small selection from scores of other books I have designed and art directed.

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Don’t Throw It, Grow It!
Don’t Throw It, Grow It!

I tried to make the notion of growing plants from food scraps eco-conscious and mind-blowingly fun at the same time. The new design invigorated an out-of-print book from the 1970’s and brought strong sales to retail stores such as Urban Outfitters.

The Pesto Cookbook
The Pesto Cookbook

In addition to art directing the whole book, I prop styled and made the food for the front cover.

Healthy College Cookbook
Healthy College Cookbook

I redesigned this classic bestseller so it could remain a bestseller and commissioned Bo Lundberg for illustration as part of the updated look for a contemporary audience.

Cookie Craft
Cookie Craft

What art do you create for the cover of a book that is organized by occasion and holiday when you want the book to merchandise reasonably well at any time of year? Snowflakes decorated in spring colors so they become non-referential shapes! The publisher followed this commercially successful book with a Christmas spin-off and a paperback edition.

Spinner’s Book of Fleece
Spinner’s Book of Fleece

My design goal for the cover was to complement and accentuate the beauty and tactility of the subject in this in-depth reference volume.

Yoshitoma Nara

Yoshitomo Nara is one of my art heroes, and it was a rare opportunity and particular pleasure to meet him before working on these projects. I designed a postcard set, two journals, and a wall calendar featuring his paintings and sculpture.

Oh! My God! I Miss You. postcard set
Oh! My God! I Miss You. postcard set

The postcard set has a distinctive package, with a portfolio case and cloth binding.

 The case with just the left side open.

The case with just the left side open.

 The case with both sides open.

The case with both sides open.

 The postcard block, which you can flip through like a book.

The postcard block, which you can flip through like a book.

Yoshitomo Nara wall calendar
Yoshitomo Nara wall calendar

I lettered the month names in the style seen in some of Nara’s informal drawings.

Yoshitomo Nara journals
Yoshitomo Nara journals

Each journal has three sections printed in different spot colors, with lined, graphed, and unlined sheets. All sheets have vertical as well as horizontal markers to accommodate either Western or Asian writing styles. 

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Andy Warhol

In cooperation with the Andy Warhol Foundation, I had access to an amazing range of material and designed a line of gift product. Fun, fun, fun!

Andy Warhol Pop Box
Andy Warhol Pop Box

The Pop Box is the centerpiece of the collection, featuring facsimiles of an incredible range of artifacts from his life and work. There is also a small educational book included. The cover of the box features a lenticular tip-on that nods back and forth between two photo portraits of Warhol.

 One of my favorite artifacts: a letter from Mick Jagger before Warhol designs the  Sticky Fingers  album cover, with the zipper built into the record sleeve. If you are a designer, please read it. You will totally get it and love it!

One of my favorite artifacts: a letter from Mick Jagger before Warhol designs the Sticky Fingers album cover, with the zipper built into the record sleeve. If you are a designer, please read it. You will totally get it and love it!

 There is a wheel inside this movie promo. A photo still from the movie shows up in the lens and the title appears in the mouth. As you &nbsp;rotate the wheel, different movies appear. I had to figure out how to reproduce the manufacturing without ha

There is a wheel inside this movie promo. A photo still from the movie shows up in the lens and the title appears in the mouth. As you  rotate the wheel, different movies appear. I had to figure out how to reproduce the manufacturing without having an actual sample to examine.

 Warhol’s personal stationery: I used this and other samples to create the style of lettering seen in the  Idea Book.

Warhol’s personal stationery: I used this and other samples to create the style of lettering seen in the Idea Book.

Andy Warhol Idea Book
Andy Warhol Idea Book

I designed a lenticular cover that transitions from pink, with a focus on the hands and mouth, to orange, with a focus on the eyes.

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 Most of the pages in the  Idea Book  are blank for your own writing or drawing, but I inserted vellum pages throughout that feature Warhol’s inspiring art. I also picked up Warhol quotes and lettered them in the style of his own handwriting.

Most of the pages in the Idea Book are blank for your own writing or drawing, but I inserted vellum pages throughout that feature Warhol’s inspiring art. I also picked up Warhol quotes and lettered them in the style of his own handwriting.

Andy Warhol Fashion line
Andy Warhol Fashion line

We produced stationery and journals using Warhol’s fashion illustrations.

Andy Warhol Men line
Andy Warhol Men line

Less predictable than the Fashion product, we produced a postcard set and address book of art that features images of men, much of it erotic or suggestive. The address book is a hardcover wrapped in silver mylar, referencing Warhol’s Factory, decorated in tin foil and silver paint. The mylar is overprinted with the art but still retains a silvery, metallic sheen. 

School Years // Happy Birthday To Me

There are thirteen accordion-fold pockets in each of these albums to hold keepsake papers. The pockets are printed on front and back, with prompts for you to fill out.

In School Years, there is a pocket for each grade, K-12.

In Happy Birthday To Me, you record and remember the first thirteen birthdays.

I designed and art directed. The samples shown are my personal copies, which I’ve used with my son.

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Games

ICK box
ICK box

Monster-illustrator extraordinaire, Michael Slack, invented and illustrated this card game, which is hilarious, fun, and totally gross all at the same time.

ICK box of cards
ICK box of cards
ICK score pad and hardcover book
ICK score pad and hardcover book

The best part of the game is the character design. The book of course has rules of play, but also introduces you to ten quirky, icky, and yet still lovable characters, such as Carbuncle and Clarabelch.

Game Night box exterior
Game Night box exterior

I feel like I should have paid for the privilege of working on this project instead of the reverse. Game Night is a collection of classic card and dice games, gathered into one rule book and kit. David Sheldon and I melded minds and he rocked the illustrations. I laughed myself silly. The cover concept riffs on the pop-culture paintings of dogs playing poker.

Game Night box interior
Game Night box interior

The kit includes dice, a dice cup, rule book, score pad, winners' log, stickers, and playing cards. Getting all the components to nest into a nice, tidy package was a challenge.

Game Night rule book spread
Game Night rule book spread

Note the pink elephant character illustrating the game Rummy. 

Game Night playing cards
Game Night playing cards

I grew up playing classic card games, so designing my own deck was pretty awesome. A Queen bee, King lion, and Jackalope adorn the face cards.

Game Night pads and stickers
Game Night pads and stickers

An especially fun component of the kit is the winners' log. You put the stickers on the pages to create a historical record of wins and losses. Not that families are competitive or anything. 

Other Gift Design

I designed and art directed all work shown. While managing Chronicle’s Gift design department, I was responsible for the package design of many products in addition to the graphic design.

Fortune-Telling Birthday Book
Fortune-Telling Birthday Book

The bestseller that launched a parade of follow-ups, this little package is retail gold. A padded hardcover with a leather-like wrap, gold foil stamping on the cover, a ribbon bookmark, and gold-tipped ivory pages is just the right combination of simple and special.

 Sample spread.

Sample spread.

Colors journal
Colors journal

This journal has a three piece case, with boards glued over a flexible spine edge. My favorite part is that I created a spectrum of color that prints on all three sides of the visible book block.

Addison journals
Addison journals

Toothy, uncoated stock, gold-foil stamping, and classically simple patterns make these journals perennially pretty.

Addison box of labels
Addison box of labels

This is one of my proudest package-design moments. The box lid and nested tray are constructed from heavyweight board wrapped in die-cut, spot-printed paper. The lid has a thick plexiglass window. A system of hidden belly bands and fugitive glue hold three stacks of label sheets in different sizes, so you can see more than just the top design. A band wrapping the label stack as a whole conceals those mechanics. The package feels solid and high-value and the contents don’t shuffle into a messy jumble.

On Screen: A Film Journal
On Screen: A Film Journal

The cover photo is by John Dolan and launched the whole idea of the journal. I repeated the photo three times at different scales for a sense of cinematic motion. The title area is a tipped-on label in the shape of an old ticket stub. 

 At a flea market I found a treasure trove of ceramic letters that I used to typeset movie quote excerpts. I superimposed the photos on scans of blank film stock and added ghosted layers for the feeling of old, flickering film projection.

At a flea market I found a treasure trove of ceramic letters that I used to typeset movie quote excerpts. I superimposed the photos on scans of blank film stock and added ghosted layers for the feeling of old, flickering film projection.

Wonder Woman daily planner
Wonder Woman daily planner

A red vinyl case to match WW’s shiny, red, villain-stomping boots.

 Even Wonder Woman gets buried in paperwork sometimes.

Even Wonder Woman gets buried in paperwork sometimes.

Hey Thanks! card kit
Hey Thanks! card kit

The concept is to get kids to have fun personalizing their own cards to send as thank-you notes. I worked with illustrator Catalina Estrada to design five empty scenes that could be populated and decorated with stickers of characters, plants, and other details. The kit also comes with a book that gives kids letter-writing tips and encouragement.

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Handmade Christmas Cards
Handmade Christmas Cards

The challenge was to design a greeting card package that included envelopes but was still book-like in its presentation. It seemed impossible at first, but perseverance paid off. This is the second of a series, besting the first by having punch-out ornaments. Art by Caitlin Keegan.

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Back to Alethea Morrison Design
Denim Jumpsuit, Back
16
Embroidery
5
The Kindness Dispensary
Knockout Uke-out poster
5
Other Personal Work
Everyday Gratitude
18
Hand Lettering
7
Authorship
9
The Soul of Gift Wrapping
6
Mystical Stitches
10
The Art of Embroidery Design
3
Poetry Books
4
Monarch Butterflies
15
The Wildcrafted Cocktail
9
Kombucha
6
American Axe
7
How to Be a Person
FermentedVeg_3dWEB.jpg
7
Fermented Vegetables
Mexical Cover 3DWEB.jpg
8
Mexican Calendar Girls
9
Spruce
8
Cooking with Fire
10
Mineral Makeup
10
Natural Hair Coloring
8
The Good Life Lab
6
Home Sausage Making
5
Mend It Better
7
Everyday Gratitude
7
Other Book Design
Oh! My God! I Miss You. postcard set
7
Yoshitoma Nara
Andy Warhol Pop Box
9
Andy Warhol
School Years Cover PhotoWEB.jpg
4
School Years // Happy Birthday To Me
ICK box
8
Games
Fortune-Telling Birthday Book
12
Other Gift Design